Pre-recorded Event

Go Modern, Send Mail : A Closer Look at How Millennials Respond to Direct Mail

July 26, 2017, 01:00 PM EDT

You know the typical stereotype: Millennials are digital natives, glued to their smartphones, and the only way for a marketer to reach them is through social media. The truth is, Millennials respond to a low tech marketing approach that’s been around for centuries: paper in a mailbox.

Join us on Wednesday, July 26, with mailing expert Patrick Mango as he goes through the myths and facts of using direct mail to reach millennials and make your marketing efforts more effective.

Register and save your seat today.

 Key takeaways:
  • Recent statistics on Millennials’ direct mail response rates and behaviors
  • Appealing to Millennial values
  • How to make your mail stand out and get opened
  • And much more…

Hosted By Patrick Mango, Manager, Postal Relations, Neopost.

Pat has worked in the mailing industry for over 21 years and is currently responsible for creating and implementing postal initiative programs in support of Neopost’s Postal Relations team. Pat is an EMA Certified Postal Partner, CPP, a USPS Certified Mail Design Professional, MDP.

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