As the transformation of marketing continues, fuelled by consumer connectivity, marketers need new ways of defining what really matters for their brands and fresh insights to guide them to success. Leading experts from Kantar share their perspectives on winning approaches to re-imagine marketing in a connected world in this series of webcasts.

Please register your details below to be sent a link to the recordings. If you have previously registered, click 'Launch".

Is advertising dying?

As the rules of advertising change fundamentally, how can brands shift the focus of their digital activity to address longer-term brand building, as well as short-term conversion?

Gonzalo Fuentes, Global CEO of Media & Digital, Insights, Kantar

What are the meaningful marketing moments for your brand?

Driven by the digital revolution, there are now billions of individual behaviours, connections and decisions being made at any one time – all unique human moments. But how can brands identify and leverage the critical moments that have the potential to influence choice, deepen loyalty and increase revenue?

Rosie Hawkins, Global Director, Client Solutions, Kantar TNS

Zoë Lawrence, APAC Director – Digital, Insights, Kantar

How do you optimise your brand experience across touchpoints?

With the explosion of touchpoints available to marketers, it’s a challenge to know which ones maximise brand impact. What does effective touchpoint management look like, and what impact can be achieved by driving synergies across media?

Anne Rayner, Global Head of Communications Research, Kantar TNS

Duncan Southgate, Global Brand Director, Media & Digital, Kantar Millward Brown

Are you making the right impression?

In a digital environment where low engagement and ad-blocking are becoming the norm, how can brands make sure their advertising makes the right impression to result in growth?

Daren Poole, Global Brand Director, Creative Development, Kantar Millward Brown

Are you measuring what matters and what moves?

Enormous amounts of data are being produced for marketers to process in order to understand the impact of their marketing activities. But what metrics matter in the new world of connected marketing and how should they be used?

Claire Spaargaren, Global Brand Director, Brand Guidance, Kantar Millward Brown

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